{"id":23251,"date":"2019-11-07T15:38:20","date_gmt":"2019-11-07T15:38:20","guid":{"rendered":"https:\/\/opendesign.gr\/how-to-design-your-website-for-generation-z-great-theme-examples\/"},"modified":"2019-11-12T14:57:16","modified_gmt":"2019-11-12T14:57:16","slug":"how-to-design-your-website-for-generation-z-great-theme-examples","status":"publish","type":"post","link":"https:\/\/opendesign.gr\/gr\/how-to-design-your-website-for-generation-z-great-theme-examples\/","title":{"rendered":"\u03a0\u03a9\u03a3 \u039d\u0391 \u03a3\u03a7\u0395\u0394\u0399\u0391\u03a3\u0395\u03a4\u0395 \u03a4\u0397\u039d \u0399\u03a3\u03a4\u039f\u03a3\u0395\u039b\u0399\u0394\u0391 \u03a3\u0391\u03a3 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bd\u03b5\u03b1 \u03b3\u03b5\u03bd\u03b9\u03b1 – Generation Z"},"content":{"rendered":"
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Generation Z can\u2019t remember a time before the internet. Born between the late 1990s and early 2000s, they\u2019re true digital natives\u2014the first generation to grow up knowing that a world of information is available at the click of a button or swipe of a screen.<\/p>\n

And they\u2019re powerful. With this generation expected to account for 40% of all consumers<\/a> as soon as 2020, they\u2019re a force to be reckoned with. Plus, now holding $44 billion in buying power<\/a>, it\u2019s clear that their finances have gone way beyond pocket money. As their influence and financial prowess continue to grow while they progress through working life, attracting and maintaining the attention of this key group can make or break your business.<\/p>\n

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Therefore, if you\u2019re looking to set up or update your WordPress site by selecting a template from ThemeForest<\/a>, follow these key tips to make sure you\u2019re doing everything you can to appeal to this young yet influential generation.<\/p>\n

1.<\/span> Keep it Simple<\/h2>\n

Growing up with technology means Gen Z are used to sifting through the noise to find the information most relevant to them. And with that, attention spans are decreasing\u2014Gen Z have an attention span of just 8 seconds<\/a> versus millennials\u2019 12 seconds. They\u2019re hungry for information, so make sure your user experience is simple and you don\u2019t bombard them with unnecessary content.<\/p>\n

Simple WordPress Theme: The Simple – A Simple Multi-Purpose Business Theme<\/a><\/h3>\n

The clue\u2019s in the name\u2014this WordPress theme is as simple as it gets! With more than 30 demos, you can easily see what your site might look like once you\u2019ve added your content, plus the visually appealing fullscreen pages give the template a modern feel.<\/p>\n

\"Simple<\/a>
Simple WordPress Theme: The Simple – A Simple Multi-Purpose Business Theme\u00a0<\/figcaption><\/figure>\n

2.<\/span> Quality is More than a \u2018Nice to Have\u2019<\/h2>\n

55% of Gen Zs won\u2019t go more than five hours<\/a> without internet access\u2014and 27% won\u2019t go more than one. With figures like that, it\u2019s fair to say they\u2019re going to be your harshest critics.<\/p>\n

You\u2019d just need to briefly see the internet history of a typical Gen Z to see how many sites they typically visit in a single day. For your site to stand any chance of getting noticed, you have to make sure it\u2019s designed to the quality they\u2019re used to.<\/p>\n

Professional, Quality Theme: Argenta – Creative Multipurpose WordPress Theme<\/a><\/h3>\n

Although ThemeForest<\/a> is packed with high-quality WordPress themes, the Argenta theme regularly scores five stars for not only great code quality but also excellent customer support.<\/p>\n

\"Argenta<\/a>
Argenta – Creative Multipurpose WordPress Theme\u00a0<\/figcaption><\/figure>\n

3.<\/span> Fast Loading Speeds<\/h2>\n

Of course, in a world where we\u2019re all used to getting information when and where we want it, fast loading speeds are essential if you want to keep people\u2019s eyes on your products. In fact, as mentioned in my recent article<\/a>, every second counts as the probability of bounce increases by a staggering 32% as page load time increases from 1 second to 3 seconds<\/a>.<\/p>\n

A generation used to constant information will not respond well to slow-performing websites\u2014after all, they\u2019re not going to remember the days of painstakingly slow dial-up internet.<\/p>\n

Fast Loading WordPress Theme: Light & Bold – Speed-Focused WordPress Theme<\/a><\/h3>\n

Again, the vast majority of WordPress themes are optimized for fast loading time, but this Light & Bold theme places speed front and center.<\/p>\n

\"Light<\/a>
Light & Bold – Speed-Focused WordPress Theme<\/figcaption><\/figure>\n

4.<\/span> No Barriers to Content<\/h2>\n

Continuing the theme of limited time and attention, Gen Z list pop-up forms as their top frustration within websites<\/a>. Of course, for the website in question, it can be a valuable way to capture data, but it can be at the cost of upping your bounce rate and losing potential customers.<\/p>\n

Check out our video tutorial on best practices for using pop ups:<\/p>\n